Niall Dunne is CEO of Polymateria, a UK-based maker of green packaging. Niall tells Nomura Greentech that he is pioneering the use of biotransformation technology to eliminate the scourge of plastic pollution.
“At an early age I had this love for lofty world changing ambitions...”
What first sparked your interest in sustainability? Tell us about your career journey?
I feel like I’ve been on the sustainability journey ever since I represented Ireland in the 800 metres. Sport gives you that obsession with change as you quickly realize that to achieve any accolades, you have to change yourself.
At an early age I had this love for lofty world changing ambitions, wanting to stand on a podium, not necessarily for ego, but to show others it can be done. So I took all of that with me when I retired as an athlete.
At the time, the tech sector in Ireland was booming. I came across Accenture, the management consultancy in Dublin. They explained how they were specialists in changing businesses, and that really appealed.
Over time we created a sustainability practice, which we rolled out to global clients. I moved on to work at Saatchi & Saatchi servicing clients like P&G that touched 3 or 4 billion people a day. The scale and reach of these brands was phenomenal yet they were all struggling with how to communicate sustainability.
I helped them using techniques like cause marketing including the Pampers, one pack, one vaccine campaign with UNICEF.
We also built a movement for wind energy by working with rivals, those who you’d typically compete with for market share to create a bigger pie so that we all win. Those disciplines are becoming normalized within how you run disruptive scale-up businesses today.
I then went to British Telecom and put some of those ideas into practice. Then in 2017, seven years into my tenure at BT, I was genuinely at a crossroads.
I saw the Blue Planet episode where the whale calf chokes because its stomach is full of plastic. This was the same episode that broke the internet in China. It certainly broke my heart. I googled about innovative leaders in this area and only found a lot of greenwash.
Then as fate would have it I was introduced to the founders of Polymateria who had just produced data on Polyolefins, which is the material that’s most likely to wind up in nature and was most probably in that baby whale’s stomach.
They asked me to be the CEO after a discussion about how I would run the business. I explained that I wanted a culture of integrity, diversity and the ability to bring the world with you, and for that to be reflected in how we commercialized a disruptive technology like biotransformation.
How serious is the problem of plastic pollution?
When we were set up in 2015, the world produced 315 million tons of plastic. The sentiment we have in society is to replace our plastic straw for our bubble tea with a paper one. But that doesn’t even touch the sides of the issue.
This year we’ll break through 400 million tons of plastic production globally. It roughly tracks the global middle class and as GDP grows in different parts of the world, the problem will only get worst. Mostly, it’s food packaging, but everything else too.
Delving into where that 400 million tons is going, 40% goes to landfill, 32% winds up in nature, 14% goes back on the grid by burning it and 14% we claim is recycled, but only really 2% of that is pure enough to be used again in food contact approvals.
It’s a very difficult material to create a recycling loop around versus steel and some of the higher value materials.
The 32% of plastic that winds up in nature is where we’re focused. That’s equivalent to 100 million tons. We developed the technology for Polyolefins first as it’s the largest share.
It’s a global problem because it’s western consumption being exported to countries that don’t have the infrastructure to cope. It’s hard to know the provenance of the plastic. It could have been a Whole Foods customer in California, it’s claimed as recycled over there, but it’s actually exported to Thailand and then it sits in a managed waste facility, before leaking into a river, and then an ocean.
That’s typically what the journey into that whale’s stomach would have been. So our theory of change is to stop it on land before it gets into rivers and oceans - 80% of all ocean plastic gets there from land.
How important is the green materials industry in addressing that problem?
Green materials will play an increasingly crucial role as the problem needs to be solved at scale. To give some context, the early days of green plastics innovation were not pretty. Over the past decade, technologies have emerged claiming degradation, but they were just physically fracturing plastic. You and I can do that by adding salt to the formula to create a weakness. That inevitably creates micro plastics, which exacerbates the problem of plastic pollution. Some countries have banned the technique although others do still promote it. These companies went to war with the other main competitor, the composting lobby whose technique takes materials like PLA or polylactic acid and biodegrades it using industrial composting facilities. But it’s not your regular compost. It’s a facility that runs at 60 degrees Celsius and biodegrades after six months. It’s very expensive and you cannot put it into food contact situations. Most places in the world do not have access to this expensive infrastructure.
Then we came along, initially like a bunch of geeks just trying to solve the problem, armed with data and an obsession with technology. In the early years of the business, we were pushing out peer reviewed papers and new scientific data. The scar tissue from this war, created a landscape of complete stasis and it has held the industry back.
You have pioneered a biodegradable plastic. Tell us about how the technology works and how it will be used?
We use biotransformation technology to ensure that plastic which has escaped refuse streams can fully biodegrade in the natural environment. When the plastic is exposed to the open environment the biotransformation process kicks in which causes a rapid loss of physical properties into a wax, and eventually biodegrades completely through a process of mineralization. Importantly, no micro plastics are left behind. The technology works across multiple conditions, not being dependent on any single factor. Other methods have failed because they needed oxygen or light or moisture and the other agents of decay didn’t have a role.
A good example is the flexible film on food packaging and salad bags, what’s called collation shrink. We first got that back to nature in 226 days. And for a rigid detergent bottle of 600 microns’ thickness, it took 336 days.
In March we broke our own world record by getting a flexible Polypropylene film made by Toppan, one of the largest film manufacturers in Asia, back to nature in real world conditions in 176 days, and a rigid polypropylene container, fully back to nature in 230 days.
We recently completed our Series B £20 million funding round led by impact private equity fund ABC Impact and sustainable chemical company Indorama Ventures. It will allow us to expand into new markets where fugitive plastic pollution is most acute especially across Asia.
You work closely with Imperial College, one of the world’s leading science universities. What have you gained from that partnership?
We have benefited hugely from being in the Imperial Innovations ecosystem. The whole campus is material science making leading–edge products. There’s a biotech incubator nurturing everything from two people with an idea through to pre-IPO businesses taking entire floors.
We work with many of their top professors, we hire some of their PhDs. When we opened our labs, we wrote to HRH Prince Charles and invited him to cut the ribbon, He accepted, which was a huge moment for us.
The Imperial Innovations platform is very much a symbiotic relationship. Our brand and theirs are interlinked to the point where some of our top people are going to do MBAs at the business school and Polymateria will be a case study on how to build a cleantech company.
The EU is planning rules to prevent packaging waste, boost reuse and make all packaging recyclable by 2030. Would that be a big tailwind for your business?
Honestly, Europe’s only following what other countries have done. I think India is probably a better benchmark. Prime Minister Modi has banned plastic, less than 50 microns, and has also encouraged innovation in the law by saying exemptions will be given for biodegradability and compostability if you can prove no micro plastic in terrestrial conditions.
That really helps us and you don’t have that in Europe, which is still very much pushing reuse and recycling. That said, we are starting to see signs that they realize the material science component needs to be taken seriously.
California’s an interesting case. They are banning some plastics but allow exemptions if you can show evidence of biodegradation in less than a year, which is great for us.
The Philippines was the first country in the world to launch a standard that mirrored the British one for biodegradable plastic while Hungary was the first EU member state, and 13 countries are now on that journey
What are your future plans at Polymateria?
To be the Tesla of plastic. We are heavily focused on execution and discipline to capture the huge opportunities in front of us.
Quality is paramount because we are introducing volatility to those packaging materials, used by all the big brands and they need be stable enough to be useful. That takes operational excellence.
Beyond that, we are diversifying the technology out of food packaging and into agricultural applications. We have a very exciting venture that’s in farm trials in the UK for baler twine.
Every time a farmer ties a bale, it creates 16 shards of micro plastic. But the farmer needs the material to be stable enough, long enough to go through the full season and get the straw back on the field or in the shed.
We also have a program called Resin+, which is about infinite scalability. The idea is to normalize the technology by building it into resin at the point of manufacture. This is a game-changer as it would enable us to make millions of tons of plastic biodegradable which would really get to the heart of the problem.
Ultimately, I’d like Polymateria to be judged, not just by how well we deliver on our own agenda, but by how big a ripple effect we create around material science. There was a lot of pushback from some of our investors when I talked about being the Tesla of plastic. But I loved it not because of any idealistic thinking but because Tesla disrupted incumbents who were doing things the wrong way when you consider events like the Volkswagen emissions scandal.
Tesla’s big success has been to upend an entire industry and everyone’s trying to catch them. And that’s why I get up in the morning. I want to help trigger a wave of innovation from others and that’s essential to reach net zero goals.
Do you think green companies need more policy incentives to help scale and accelerate their businesses?
I think the plant-based burger companies are doing a great job of winning consumer sentiment without needing any regulatory pressure. If you also have a regulatory tailwind, it creates a pull and push effect.
Consumers are a crucial part of the puzzle. They know the bubble tea and paper straw story is frustrating. They want to experience the usefulness of the material, without the guilt.
Engaging consumers about the need to reduce fugitive plastics is the most powerful tool to create pull in the market.
Who’s your sustainable hero and why?
I have to say King Charles, and not just because of what he’s done for us. I’m a child of the eighties and I grew up in a world where the Spitting Image TV show exaggerated people’s traits, and he was the ‘tree hugger’. He was mocked because environmental causes weren’t deemed that serious but ultimately, he was ahead of his time in seeing the climate crisis.
So by COP26 in Glasgow, it was fitting to see his efforts acknowledged. He has a passion and drive to push big ideas such as carbon capture and storage, and green hydrogen. He’s actively working with pioneers in these fields and that’s really inspiring.
About Sustainable Heroes
Join us on a journey into the hearts and minds of some of today’s greatest heroes, who have dedicated themselves to positively impact tomorrow’s world. We invite you to explore with us what makes these heroes tick, what drives them to overcome arduous trials and immense challenges, known and unknown. In this issue, we pay homage to global leaders accelerating the sustainable transformation – all of whom share the goal of fighting climate change and creating a sustainable world that is more resilient and lower carbon intensive. We encourage you on your own quest for ways to innovate, embrace sustainability and do the right thing. Become a heroine or hero to others and help us together solve the problems threatening our very survival. To each of you heroes and heroines, there is a brighter, more sustainable future that we can build together for future generations. We welcome nominations for people you’d like to see featured in future editions. Please send your nominations and other comments to email@example.com.
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